So, inside look is all inclusive, the good, the bad and the pretty. As many of you know we’ve been working on a pattern and samples for a bad ass denim work shirt and we’re happy to say that our two patterns are set. Like everything we do, this shirt is inspired by what was, and making what was wonderfully modern, right here in America.
The inspiration for our work shirts come from two men who played an important role in my life, and worked hard to provide for our family (which I’ll get into in a future post), my grandfathers.
Family means more to me than anything else in my life and my family has always influenced me, for better or worse, tremendously, perhaps even more than most. Coming to America over a hundred years ago from the far reaches of Southern Italy, family had always held a sacred place in the hearts of my ancestors, a place of safety, security and personal acceptance in a world that wasn’t very accepting.
The first thing these poor, but highly skilled immigrants wanted to do when they came here was to become American. They spoke English, they watched baseball and inserted themselves into the workforce with the plethora of skills they learned overseas. This desire to be American was most evident in their children, who were among the first to sign up when duty called in the early 1940’s and tyranny reigned in the land of their fathers.
Both valiantly fought for their country, and it now was their country. These men were born and raised here. English was their first, and only language and they were an integral part of the workforce that built this country up from the early 20th Century and brought it to become the modern one we have all grown to know so well.
Upon returning from their service, and bravely defending the American virtues of Freedom and Democracy in the face of fascism, they were welcomed back heroes. They were also welcomed back to a country booming with industry in a city where manufacturing was king. Tony, seen below celebrating his brother’s nuptials with his own new wife, wound up getting a job working for White Rock Soda. I can imagine him sweating away the long days in their Red Hook plant wearing a shirt much like our two rounded pocket model.
Gal, on the other hand, used to drive trucks for many of the manufacturing giants here in Brooklyn, and was always in and around NYC delivering these manufactured products, including men’s tailored goods, to the many department stores that serviced the good folks living here at the time. I can imagine, had he been driving those routes today, that our larger pocketed model would be a huge help to him, enabling him to keep a pen, smartphone and delivery sheets all in one safe place on his left chest. Seen here below at an after work function, I’d know he’d want to look just as stylish doing his job as he did after.
So when these two models, in various denims, are released this Fall, you know you’ll be getting something authentically real, and authentically Brooklyn, with working Brooklynites daily working lives in mind. You can also know that these shirts will be out together by people living lives very similar to those of the men who helped shaped it’s design.